Templates

Cold email templatesthat get replies.

Templates by use case, each with its follow-ups and a note on why it works. Copy one, make it yours, and send it.

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How to use them

Copy a templateSubject, email and follow-ups
Fill the {{fields}}With real details about each lead
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All templates.

Agencies

The observation opener

Open with something specific you noticed about their company, then one problem and one easy question.

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Prospecting

Ask for the right person

When you don't know who owns the problem, ask the person most likely to know. Short, polite, easy to forward.

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SaaS

The case study opener

Lead with a result for a company like theirs. One number, one sentence of how, one question.

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Podcast guest pitch

Pitch yourself or a client as a guest, built around one episode idea the host's audience would want.

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Partnerships

Partnership proposal

Propose a partnership where both sides' customers win, with one concrete first step.

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Recruiting

Candidate outreach

Reach a passive candidate with a role that fits what they've done, without a wall of job description.

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Follow-ups

Follow-up after no response

A short, polite nudge for when your first cold email got no reply, adding something new each time.

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Meetings

Meeting request

Ask a prospect for a short call with a clear reason, two easy time options and no pressure.

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Sales

B2B sales email

A plain, problem-first sales email: their likely problem, your outcome, one proof point and a small ask.

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Sales

Introduce yourself and your company

A first-contact email that says who you are in one line and why you're writing to them specifically.

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Referrals

Ask a customer for a referral

Ask a happy customer to introduce you to one or two people, making it easy to say yes or no.

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Follow-ups

Re-engage a lead that went quiet

Restart a conversation with a lead who was interested months ago, with a real reason to write now.

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Follow-ups

Breakup email (the last follow-up)

The polite final email of a sequence that closes the loop and often gets the most honest replies.

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Events

Follow up after a conference or event

Turn a short chat or a shared event into a conversation, while you're still fresh in their mind.

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Sales

Follow up after a demo or sales call

Recap the call in their words, confirm the next step and make it easy to bring others in.

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Services

Cold email for web design services

Pitch a website redesign with one specific, visible problem you found on their site.

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Services

Cold email for SEO services

Show a prospect where they're losing search traffic, using one search they should rank for.

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Agencies

Cold email for a marketing agency

Win clients for a marketing agency by leading with a niche result instead of a list of services.

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Agencies

Cold email for a lead generation agency

Offer booked meetings as the outcome, with a clear way to judge whether it worked.

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Services

Cold email for software development services

Pitch development work around one project a company is likely to need, not a list of technologies.

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Services

Cold email for video production

Pitch video around a goal the company already has, with a short example of similar work.

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Services

Cold email for IT services

Pitch managed IT or security support around downtime and risk, in plain language.

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Services

Cold email for bookkeeping and accounting

Offer bookkeeping to busy owners by focusing on the hours and stress it takes off them.

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Services

Cold email for consulting services

Pitch consulting with a sharp point of view on one problem, and an offer to share it.

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Freelancers

Cold email for freelancers

Win clients as a freelancer with a specific idea for their business and a small first project.

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Recruiting

Cold email for a staffing or recruitment agency

Pitch hiring help to a company that's visibly hiring, with relevant candidates as the hook.

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SaaS

SaaS demo request

Book SaaS demos with founders by naming a specific problem they have, then a small ask.

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Prospecting

Trigger event email (funding, hiring, launch)

Reach out when something just changed at a company, using that change as the reason to write.

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Sales

Switch from a competitor

Reach users of a competing product with a specific reason to switch, without bashing anyone.

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Prospecting

Email after a LinkedIn connection

Follow a new LinkedIn connection with a short email that builds on it, instead of a pitch in DMs.

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Services

Cold email to law firms

Pitch a service to law firms in their language: client work, billable time and trust.

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Fundraising

Cold email to investors

Reach an investor with traction and a clear fit for their focus, in under a hundred words.

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Partnerships

Sponsorship request

Ask a company to sponsor your event, newsletter or podcast, leading with the audience they'd reach.

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Partnerships

Influencer outreach

Invite a creator to work with your brand, showing you know their content and offering a clear deal.

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PR pitch to a journalist

Pitch a story to a journalist who covers your topic, with the news in the subject line.

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Link building outreach

Ask a site owner to link to a useful resource of yours, explaining why it helps their readers.

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Events

Event invitation

Invite a prospect to an event with the one reason it's worth their time, and an easy way to say yes.

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Events

Webinar invitation

Invite prospects to a webinar with a specific takeaway they'll leave with, and a short reply to register.

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Networking

Networking email

Reach out to someone in your field to swap notes, with a specific reason and a small ask.

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Services

Cold email to e-commerce brands

Pitch online stores with a specific observation about their store and a measurable outcome.

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