Follow-ups
Re-engage a lead that went quiet
Restart a conversation with a lead who was interested months ago, with a real reason to write now.
Subject
picking this back up
Email
Hi {{firstName | there}},
We spoke in [month] about [what you discussed], and it went quiet after that, which is completely normal.
Since then, [what's new: a feature, a result, a change in price or offer]. Given that, is [the problem you discussed] still on your list?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, if priorities have moved on, no problem. Is it worth checking back in [a few months], or should I close this off?Follow-up 2
Hi {{firstName | there}}, quick example of what changed: [a short result]. Happy to share more if it's relevant.Follow-up 3
Hi {{firstName | there}}, I'll close this off for now. Reply any time if it comes back up.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
More templates.
Everything for cold email, in one place.
Start free for 14 days. No card needed.