Sales
Introduce yourself and your company
A first-contact email that says who you are in one line and why you're writing to them specifically.
Subject
introduction - [your company]
Email
Hi {{firstName | there}},
I'm {{sendingAccountFirstName}} from [your company]. We [what you do, in one line] for [the kind of company you help].
I'm writing because {{personal_line}}
If [the outcome you deliver] is on your list this year, would it be worth a short conversation?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, to give you a feel for the work: [a short example or result]. Happy to share more.Follow-up 2
Hi {{firstName | there}}, if you're not the right person for this at {{companyName}}, who would be?Follow-up 3
Hi {{firstName | there}}, I'll leave it here. Thanks for reading, and good luck with [something relevant to them].How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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