Partnerships
Sponsorship request
Ask a company to sponsor your event, newsletter or podcast, leading with the audience they'd reach.
Subject
sponsoring [your event or channel]
Email
Hi {{firstName | there}},
[Your event or channel] reaches [audience size] [who the audience is], which looks a lot like {{companyName}}'s customers.
We're looking for [number] sponsors for [the edition or date]. Sponsors get [what they get, in one line]. [A past sponsor] [the result they got, if you have one].
Would you like the details?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, here's a one-page summary with audience numbers and packages: [a short summary]. Happy to tailor it.Follow-up 2
Hi {{firstName | there}}, is sponsorship decided by marketing at {{companyName}}, or someone else?Follow-up 3
Hi {{firstName | there}}, I'll leave it here. If the timing's better next round, just reply.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
More templates.
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