Prospecting

Email after a LinkedIn connection

Follow a new LinkedIn connection with a short email that builds on it, instead of a pitch in DMs.

Subject

thanks for connecting

Hi {{firstName | there}},

Thanks for connecting on LinkedIn. I enjoyed {{linkedin_detail}}

I work with [the kind of company you help] on [what you do]. Not pitching anything big, but I'd be glad to swap notes on [a shared topic] if you're open to a short call.

{{sendingAccountFirstName}}

Follow-up 1

Hi {{firstName | there}}, thought you might find this useful: [a resource relevant to their work].

Follow-up 2

Hi {{firstName | there}}, are you around for 15 minutes in the next couple of weeks?

Follow-up 3

Hi {{firstName | there}}, no worries if not. Good to be connected.

How to use this template

Replace every [bracketed] part with something true about you or the person you're writing to.
Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
Check how it reads for real leads with the merge tag preview, and send it to yourself first.
Test it on a few hundred people in one niche and judge it by replies, not opens.

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