Agencies
Cold email for a lead generation agency
Offer booked meetings as the outcome, with a clear way to judge whether it worked.
Subject
meetings with [their ideal buyer]
Email
Hi {{firstName | there}},
Do you want more meetings with [their ideal buyer]?
We run outbound for [the kind of company you help]: we find the right people, write and send the campaigns, and hand you the interested replies. For [a similar client] that was [number] meetings in [time frame].
Worth a short call to see if it fits {{companyName}}?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, to make it concrete: we'd start with [a small pilot, e.g. 500 contacts in one segment] so you can judge the results before committing.Follow-up 2
Hi {{firstName | there}}, who handles new business at {{companyName}} at the moment?Follow-up 3
Hi {{firstName | there}}, I'll stop here. Reply any time if pipeline becomes the priority.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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