Referrals
Ask a customer for a referral
Ask a happy customer to introduce you to one or two people, making it easy to say yes or no.
Subject
a small favour?
Email
Hi {{firstName | there}},
Glad [the result they got] has been working out for {{companyName}}.
Do you know one or two people at other [their kind of company] who might want the same? If so, I've written a short note you can forward, or I'm happy to reach out myself and mention you.
No worries at all if nobody comes to mind.
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, here's the two-line note, ready to forward: "[your short forwardable intro]". Thanks either way.Follow-up 2
Hi {{firstName | there}}, one last nudge on this. If a name comes to mind later, I'd be grateful.Follow-up 3
Hi {{firstName | there}}, thanks again for working with us. I'll leave it here.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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