SaaS
The case study opener
Lead with a result for a company like theirs. One number, one sentence of how, one question.
Subject
how [a similar client] [the result, in a few words]
Email
Hi {{firstName | there}},
[a similar client] is a [the kind of company you help] like {{companyName}}. In [time frame] they [the result], mostly by [how, in one line].
I think the same could work for {{companyName}} because [the reason].
Open to seeing how?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, here's the short version of what changed for [a similar client]: [before and after]. Would something like that matter at {{companyName}} this quarter?Follow-up 2
Hi {{firstName | there}}, last note from me. If the timing's wrong, reply "later" and I'll check back in a few months.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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