Partnerships

Influencer outreach

Invite a creator to work with your brand, showing you know their content and offering a clear deal.

Subject

working together on [topic]

Hi {{firstName | there}},

I've been following your content on [platform], especially {{content_detail}}

I'm [your role] at [your company]; we make [what you make] for [your audience], who overlap a lot with yours. We'd love to [the collaboration idea], and we'd [what you offer: a fee, free product, commission].

Interested in hearing more?

{{sendingAccountFirstName}}

Follow-up 1

Hi {{firstName | there}}, happy to send [the product] with no strings attached, so you can try it first.

Follow-up 2

Hi {{firstName | there}}, do you work with a manager or agency for partnerships? Happy to go through them.

Follow-up 3

Hi {{firstName | there}}, I'll leave it here. If it's a fit later, just reply.

How to use this template

Replace every [bracketed] part with something true about you or the person you're writing to.
Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
Check how it reads for real leads with the merge tag preview, and send it to yourself first.
Test it on a few hundred people in one niche and judge it by replies, not opens.

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PR pitch to a journalist

Pitch a story to a journalist who covers your topic, with the news in the subject line.

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Link building outreach

Ask a site owner to link to a useful resource of yours, explaining why it helps their readers.

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