Prospecting
Trigger event email (funding, hiring, launch)
Reach out when something just changed at a company, using that change as the reason to write.
Subject
congrats on [the event]
Email
Hi {{firstName | there}},
Congrats on {{trigger_event}}.
Teams usually [what tends to happen next, e.g. need to grow the sales team fast] after that, and [the problem] often shows up around then.
We help [the kind of company you help] with exactly that: [the outcome]. Worth a short chat while you're planning?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, one thing companies at this stage often find useful: [a quick tip]. Happy to share more.Follow-up 2
Hi {{firstName | there}}, is [the area you help with] on your plate, or someone else's?Follow-up 3
Hi {{firstName | there}}, I'll leave it here. Good luck with what's next.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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