Services
Cold email to e-commerce brands
Pitch online stores with a specific observation about their store and a measurable outcome.
Subject
{{companyName}}'s storeEmail
Hi {{firstName | there}},
I was on {{companyName}}'s store and noticed {{store_detail}}
We help [the kind of brand you help] [the outcome, e.g. turn more visitors into buyers / bring back past customers]. For [a similar brand] that was [the result] in [time frame].
Would it be useful if I sent over two or three ideas for {{companyName}}?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, here's the first idea: [one quick, specific improvement]. Happy to send the rest.Follow-up 2
Hi {{firstName | there}}, is growth handled by the founders, or is there a marketing lead I should speak to?Follow-up 3
Hi {{firstName | there}}, I'll leave it here. If you want a second pair of eyes before the next big season, just reply.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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