Prospecting

Ask for the right person

When you don't know who owns the problem, ask the person most likely to know. Short, polite, easy to forward.

Subject

quick question

Hi {{firstName | there}},

Who looks after [area] at {{companyName}}?

I have an idea that could help with [the outcome], and I'd rather send it to the right person than guess.

Thanks,
{{sendingAccountFirstName}}

Follow-up 1

Hi {{firstName | there}}, just checking this didn't get buried. If it's you, I'm happy to share the idea here in two lines.

How to use this template

Replace every [bracketed] part with something true about you or the person you're writing to.
Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
Check how it reads for real leads with the merge tag preview, and send it to yourself first.
Test it on a few hundred people in one niche and judge it by replies, not opens.

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