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Follow up after a demo or sales call

Recap the call in their words, confirm the next step and make it easy to bring others in.

Subject
{{companyName}} - next steps
Email
Hi {{firstName | there}},

Thanks for the time today. My notes, so we're on the same page:

- Where you are: [their situation, in their words]
- What you want: [the outcome they described]
- What we'd do: [the plan, in one or two lines]

Next step: [the agreed next step and date]. If anyone else should see this, feel free to forward it.

{{sendingAccountFirstName}}
Follow-up 1
Hi {{firstName | there}}, checking in on [the next step]. Anything you need from me before then?
Follow-up 2
Hi {{firstName | there}}, if it helps the decision, here's [a case study, a short video or answers to the questions raised].
Follow-up 3
Hi {{firstName | there}}, I'll pause here. When the timing's right, reply and we'll pick up where we left off.

How to use this template

  1. Replace every [bracketed] part with something true about you or the person you're writing to.
  2. Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
  3. Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
  4. Check how it reads for real leads with the merge tag preview, and send it to yourself first.
  5. Test it on a few hundred people in one niche and judge it by replies, not opens.

Everything for cold email, in one place.

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