Sales
Follow up after a demo or sales call
Recap the call in their words, confirm the next step and make it easy to bring others in.
Subject
{{companyName}} - next stepsEmail
Hi {{firstName | there}},
Thanks for the time today. My notes, so we're on the same page:
- Where you are: [their situation, in their words]
- What you want: [the outcome they described]
- What we'd do: [the plan, in one or two lines]
Next step: [the agreed next step and date]. If anyone else should see this, feel free to forward it.
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, checking in on [the next step]. Anything you need from me before then?Follow-up 2
Hi {{firstName | there}}, if it helps the decision, here's [a case study, a short video or answers to the questions raised].Follow-up 3
Hi {{firstName | there}}, I'll pause here. When the timing's right, reply and we'll pick up where we left off.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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