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Cold email for SEO services

Show a prospect where they're losing search traffic, using one search they should rank for.

Subject
{{companyName}} on Google
Email
Hi {{firstName | there}},

When someone searches "{{search_term}}", {{companyName}} doesn't show on the first page, while [a competitor or 'two of your competitors'] do.

I help [the kind of business you help] get found for the searches their customers actually use. [A similar client] went from [before] to [after] in [time frame].

Would a short audit of where you're missing out be useful?

{{sendingAccountFirstName}}
Follow-up 1
Hi {{firstName | there}}, I put together three searches {{companyName}} could rank for within a few months. Want me to send them?
Follow-up 2
Hi {{firstName | there}}, a quick one: is SEO handled in-house or by an agency at the moment?
Follow-up 3
Hi {{firstName | there}}, I'll stop here. If search traffic becomes a priority, reply any time.

How to use this template

  1. Replace every [bracketed] part with something true about you or the person you're writing to.
  2. Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
  3. Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
  4. Check how it reads for real leads with the merge tag preview, and send it to yourself first.
  5. Test it on a few hundred people in one niche and judge it by replies, not opens.

Everything for cold email, in one place.

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