Partnerships
Partnership proposal
Propose a partnership where both sides' customers win, with one concrete first step.
Subject
{{companyName}} + [your company]Email
Hi {{firstName | there}},
Our customers keep asking us about {{their_product_area}}, and {{companyName}} is who we'd want to point them to.
An idea: [the partnership idea]. Your customers get [what they gain]; ours get [what you gain].
Could we try it with one small step, like [a first step]?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, to make this easy to judge: we have [audience size or fit], and the first step would take about [time] on your side.Follow-up 2
Hi {{firstName | there}}, I'll stop here. If partnerships ever come up at {{companyName}}, I'd love to be on the list.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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