Sales
B2B sales email
A plain, problem-first sales email: their likely problem, your outcome, one proof point and a small ask.
Subject
{{companyName}} and [the problem you solve]Email
Hi {{firstName | there}},
Most [their kind of company] I speak with lose [time or money] to [the problem you solve], usually because [the common cause].
We fix that with [your product or service, in a few words]. [A similar client] [the result they got] in [time frame].
Is this something you're working on this quarter?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, the quickest win we usually see is [a quick win]. Want me to send how it works?Follow-up 2
Hi {{firstName | there}}, a different angle: [a second benefit, e.g. less manual work for the team]. Worth a short chat?Follow-up 3
Hi {{firstName | there}}, I'll close the loop here. If [the problem you solve] becomes a priority, just reply.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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