SaaS
SaaS demo request
Book SaaS demos with founders by naming a specific problem they have, then a small ask.
Subject
{{companyName}} + [your product]Email
Hi {{firstName | there}},
Most [their kind of company] at {{companyName}}'s stage spend [time or money] on [a specific problem the founder has], because [the usual cause].
[Your product] [what it does about it, in one line]. [A similar company] [the result] in [time frame].
Worth a 15-minute look?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, if a demo is too much right now, here's a 2-minute video of how it works: [link]. Happy to answer questions.Follow-up 2
Hi {{firstName | there}}, is [the problem] something you handle yourself, or does someone on the team own it?Follow-up 3
Hi {{firstName | there}}, I'll stop here. If [the problem] gets in the way later, just reply.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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