Services
Cold email for IT services
Pitch managed IT or security support around downtime and risk, in plain language.
Subject
IT support at {{companyName}}Email
Hi {{firstName | there}},
For [their kind of company] with [their team size] people, IT usually lands on someone's desk who has a different job to do, until something breaks.
We look after IT and security for [the kind of company you help]: [what you cover, in one line]. Most clients come to us after [a common trigger, e.g. an outage or a security scare].
Who handles IT at {{companyName}} today?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, we offer a free [check, e.g. 30-minute security review] that usually turns up two or three quick fixes. Worth doing?Follow-up 2
Hi {{firstName | there}}, is IT handled in-house or by a provider at the moment?Follow-up 3
Hi {{firstName | there}}, I'll leave it here. If you ever want a second opinion, just reply.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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