Services
Cold email to law firms
Pitch a service to law firms in their language: client work, billable time and trust.
Subject
[the area you help with] at {{companyName}}Email
Hi {{firstName | there}},
Firms like {{companyName}} often lose billable hours to [the problem, e.g. client intake and follow-up done by hand].
We help law firms [the outcome, e.g. capture and follow up every new enquiry automatically]. [A similar firm] [the result].
Who looks after [the area] at the firm? Happy to send a short overview.
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, here's a short overview of how [a similar firm] set it up: [a one-line summary]. Want the full version?Follow-up 2
Hi {{firstName | there}}, is [the area] handled by the partners, or by an operations or practice manager?Follow-up 3
Hi {{firstName | there}}, I'll leave it here. If it becomes a priority, reply any time.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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