Events
Follow up after a conference or event
Turn a short chat or a shared event into a conversation, while you're still fresh in their mind.
Subject
great to meet at [event]
Email
Hi {{firstName | there}},
Good to [meet / be at] [event] this week. [One line about what you talked about, or a talk you both saw.]
You mentioned [their challenge]. That's exactly what we help [the kind of company you help] with: [the outcome].
Would a short call next week be useful?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, as promised, here's [the resource or idea you mentioned]. Happy to talk it through.Follow-up 2
Hi {{firstName | there}}, are you around for 15 minutes on [day]? If not, no worries.Follow-up 3
Hi {{firstName | there}}, I'll leave it here. Hope to see you at the next [event].How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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