Freelancers
Cold email for freelancers
Win clients as a freelancer with a specific idea for their business and a small first project.
Subject
an idea for {{companyName}}Email
Hi {{firstName | there}},
I'm a freelance [what you do] working with [the kind of client you help]. I noticed {{personal_line}}
One idea: [a specific improvement you'd make, in one or two lines].
If it's useful, I could do [a small first project] so you can see the work before anything bigger. Interested?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, here are two examples of similar work: [link to your portfolio]. Happy to talk through the idea.Follow-up 2
Hi {{firstName | there}}, do you work with freelancers for [your field], or is it all in-house?Follow-up 3
Hi {{firstName | there}}, I'll leave it here. If you ever need an extra pair of hands, just reply.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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