Services
Cold email for software development services
Pitch development work around one project a company is likely to need, not a list of technologies.
Subject
{{companyName}}'s [product or system]Email
Hi {{firstName | there}},
I saw {{personal_line}}
We're a small team that builds [the kind of software you build] for [the kind of company you help]. Recently we [a short, specific result for a similar client].
If you're short on developer time for [the project], would a quick call be useful?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, we usually start with a fixed-price first step, such as [a small scoped piece of work], so you can see how we work. Interested?Follow-up 2
Hi {{firstName | there}}, is development handled in-house at {{companyName}}, or do you work with outside teams?Follow-up 3
Hi {{firstName | there}}, I'll leave it here. If you need extra hands later, just reply.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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