Sales
Switch from a competitor
Reach users of a competing product with a specific reason to switch, without bashing anyone.
Subject
{{companyName}} and [the tool they use]Email
Hi {{firstName | there}},
It looks like {{companyName}} uses [the tool they use] for [what it's used for].
Teams that switch to us usually do it for [one specific reason, e.g. lower cost at their size or a feature they lack]. Moving over takes [how long], and we [help with the move, e.g. import everything for you].
Would a quick comparison for {{companyName}} be useful?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, here's what a team your size typically saves: [a concrete figure or example]. Happy to work it out for you.Follow-up 2
Hi {{firstName | there}}, are you on a yearly contract with [the tool they use]? Timing the switch around renewal is often easiest.Follow-up 3
Hi {{firstName | there}}, I'll leave it here. If you review your tools later, just reply.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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