Follow-ups
Follow-up after no response
A short, polite nudge for when your first cold email got no reply, adding something new each time.
Subject
Re: [your first subject line]
Email
Hi {{firstName | there}},
Following up on my note below in case it got buried. In short: [what you help with, in one line].
Is this worth a look for {{companyName}}, or not a priority right now?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, one example in case it helps: [a short result for a similar company]. Happy to share how, if useful.Follow-up 2
Hi {{firstName | there}}, is someone else at {{companyName}} better placed to look at this? A name is plenty.Follow-up 3
Hi {{firstName | there}}, I'll leave it here so I don't fill your inbox. If [the problem you solve] comes up later, just reply and I'll pick it up.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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