Events
Webinar invitation
Invite prospects to a webinar with a specific takeaway they'll leave with, and a short reply to register.
Subject
[the takeaway], [date]
Email
Hi {{firstName | there}},
On [date] at [time and time zone] we're running a 30-minute session on [topic]. You'll leave with [a specific takeaway, e.g. a checklist to fix X].
[Who's presenting, in one line, and why they're worth hearing.]
Want me to send you the link?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, here's what we'll cover: [three short points]. Shall I add you?Follow-up 2
Hi {{firstName | there}}, it's tomorrow at [time]. Reply "yes" and I'll send the link.Follow-up 3
Hi {{firstName | there}}, sorry you couldn't make it. Want the recording?How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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