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Follow-ups

Breakup email (the last follow-up)

The polite final email of a sequence that closes the loop and often gets the most honest replies.

Subject
Re: [your first subject line]
Email
Hi {{firstName | there}},

I haven't heard back, so I'll assume [the problem you solve] isn't a priority right now, and I'll stop emailing about it.

If that changes, just reply to this email and I'll pick it straight back up.

Thanks for reading,
{{sendingAccountFirstName}}

How to use this template

  1. Replace every [bracketed] part with something true about you or the person you're writing to.
  2. Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
  3. Check how it reads for real leads with the merge tag preview, and send it to yourself first.
  4. Test it on a few hundred people in one niche and judge it by replies, not opens.

Everything for cold email, in one place.

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