Follow-ups
Breakup email (the last follow-up)
The polite final email of a sequence that closes the loop and often gets the most honest replies.
Subject
Re: [your first subject line]
Email
Hi {{firstName | there}},
I haven't heard back, so I'll assume [the problem you solve] isn't a priority right now, and I'll stop emailing about it.
If that changes, just reply to this email and I'll pick it straight back up.
Thanks for reading,
{{sendingAccountFirstName}}How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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