Services
Cold email for consulting services
Pitch consulting with a sharp point of view on one problem, and an offer to share it.
Subject
[the problem] at {{companyName}}Email
Hi {{firstName | there}},
Teams at [their kind of company] often hit [the problem] around [the stage when it happens]. The usual fix, [the common approach], tends to [why it falls short].
I help [the kind of company you help] [the outcome] with [your approach, in one line]. [A similar client] [the result].
Would it be useful if I shared how we'd approach it at {{companyName}}?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, I wrote a one-page note on [the problem] for companies like {{companyName}}. Want a copy?Follow-up 2
Hi {{firstName | there}}, is [the problem] on your plate this year, or someone else's?Follow-up 3
Hi {{firstName | there}}, I'll leave it here. Reply any time if it becomes a priority.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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