Events
Event invitation
Invite a prospect to an event with the one reason it's worth their time, and an easy way to say yes.
Subject
invite: [event] on [date]
Email
Hi {{firstName | there}},
We're hosting [event] on [date] in [city or online], for [who it's for].
[One line on why it's worth their time: the speakers, the topic or who else will be there].
There's space for {{companyName}}. Would you like me to save you a seat?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, a quick update: [a new speaker, agenda detail or who's coming]. Still happy to save you a seat.Follow-up 2
Hi {{firstName | there}}, last few places left for [date]. Shall I add you?Follow-up 3
Hi {{firstName | there}}, sorry we missed you this time. I'll send the recording and notes afterwards if useful.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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