Agencies
Cold email for a marketing agency
Win clients for a marketing agency by leading with a niche result instead of a list of services.
Subject
more [result] for {{companyName}}Email
Hi {{firstName | there}},
We work only with [your niche, e.g. dental clinics in the US], so we've seen what moves the numbers for them: [one insight specific to the niche].
For [a similar client] that meant [a specific result] in [time frame].
Would it be worth a quick call to see if the same could work for {{companyName}}?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, the change that usually makes the biggest difference first is [a quick win]. Happy to show you how.Follow-up 2
Hi {{firstName | there}}, are you working with an agency at the moment, or handling marketing in-house?Follow-up 3
Hi {{firstName | there}}, I'll leave it here. If growth becomes the priority, just reply.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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