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Cold email for web design services
Pitch a website redesign with one specific, visible problem you found on their site.
Subject
{{companyName}}'s websiteEmail
Hi {{firstName | there}},
I had a look at {{companyName}}'s site and noticed {{site_issue}}. For a [their kind of business], that usually means [the cost: lost enquiries, slow pages on phones, fewer bookings].
I build sites for [the kind of business you help]. For [a similar client] we [the result, e.g. doubled enquiries in three months].
Want me to send a short video showing what I'd change first?
{{sendingAccountFirstName}}Follow-up 1
Hi {{firstName | there}}, I recorded a 2-minute look at {{companyName}}'s homepage with three quick fixes. Shall I send it over?Follow-up 2
Hi {{firstName | there}}, even if a redesign isn't on the cards, the first fix ([the simplest fix]) is worth doing. Happy to explain.Follow-up 3
Hi {{firstName | there}}, I'll leave it here. If the website moves up the list, just reply.How to use this template
- Replace every [bracketed] part with something true about you or the person you're writing to.
- Give every {{field}} beyond the standard ones (first name, company) its own column in your lead list, or a fallback after a bar. In mailzy, a lead whose field is empty and has no fallback waits instead of going out with a gap.
- Send the follow-ups as replies in the same thread. We wait 3, 5 and 7 days between them.
- Check how it reads for real leads with the merge tag preview, and send it to yourself first.
- Test it on a few hundred people in one niche and judge it by replies, not opens.
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