Lead enrichment is adding details to a lead record that you don't have yet: a work email, phone number, job title, company size, industry, location, LinkedIn profile or the tools the company uses.
Why it's done
- To reach people: turning a name and company into a verified email address.
- To target: filtering a list by size, industry or role.
- To personalise: giving each email something specific to say.
How it works
Enrichment services match what you have (a name and a company domain, say) against their databases and public sources. Results vary in coverage and freshness, so verify any email address enrichment gives you before sending.
Do it in the right order
- Start with companies that fit your ICP.
- Find the right person at each.
- Enrich with an email address and the details you'll use.
- Verify the addresses.
Turn a list of emails or websites into clean domains for enrichment with the free domain extractor.