Multichannel outreach contacts a prospect through more than one channel in a planned order, usually email plus LinkedIn and sometimes phone or video. Each touch reminds them of the others.
A simple combined plan
- Day 1: cold email.
- Day 2: view their LinkedIn profile, then send a connection request without a pitch.
- Day 4: email follow-up that mentions something they posted.
- Day 8: a short LinkedIn message, or a call.
- Day 15: final email.
Why it helps
People ignore channels differently. Seeing your name in two places makes you more recognisable and the email more likely to be read.
Keeping it respectful
Stop every channel the moment someone replies on any of them, and don't repeat the same pitch everywhere. Email stays the core: it scales, and replies are easy to track. Plan the timing with the free send window planner.