A lead list is the list of people a campaign is sent to: name, email address, company, job title and any details used to personalise the email. In cold email, the list decides most of the result before a word is written.
Where lists come from
- B2B databases such as Apollo or LinkedIn Sales Navigator, filtered by your ideal customer profile.
- Your own research: directories, event attendees, companies using a certain tool.
- Bought ready-made lists: usually old, shared with many senders and full of dead addresses. Avoid them.
What makes a good one
- The right people: one role at companies that fit, not everyone at the company.
- Verified addresses, checked right before sending.
- No duplicates, no people you've already emailed, no one on your suppression list.
- Clean names and company names that read naturally in an email.
mailzy builds lists from your Apollo or Sales Navigator search and delivers them verified. Tidy any list with the free email list cleaner.