Targeting
Write your ideal customer profile
Turn notes on your best customers into an ideal customer profile you can build a list from.
The prompt
Here are notes on our best customers (the ones who got results fastest and stayed):
{{customer_notes}}
Write our ideal customer profile:
- Industry and sub-industry.
- Company size (employees) and stage.
- Location.
- The role that buys, and the role that uses it.
- The problem they have when they buy.
- 3 signals that a company needs us now.
- 2 kinds of company to avoid.
Base it only on the notes. Mark anything you inferred with "(guess)".Example of what it writes
Industry: B2B marketing agencies (SEO and paid ads). Size: 5-40 employees, founder-led. Location: US and UK. Buyer: founder; user: account managers. Problem: new-client pipeline depends on referrals. Signals: hiring a sales person; launching a new service; partner page lists fewer than 10 clients. Avoid: agencies over 200 people (guess), agencies with their own SDR team.
How to use this prompt
- Copy it into any AI tool, such as ChatGPT or Claude.
- Replace each {{field}} with real details about you and the person you're writing to. The more specific they are, the less generic the result.
- Check every fact, name and number in what comes back: AI can sound sure about things that aren't true.
- Cut it down if it runs long. A cold email reads best under about 75 words.
- Send it to yourself and read it on your phone before anyone else sees it.
More ways to use AI well are in AI for cold email: where it helps and where it hurts.
More prompts.
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