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Writing

Write a cold email from scratch

A complete first cold email from your offer and audience, short and plain.

The prompt
Write a cold email.

Who it's for: {{job_title}}s at {{company_type}}.
What we offer: {{offer}}.
Proof: {{result}} (use exactly this, don't change the numbers).

Rules:
- Under 90 words, plain text, no links or images.
- Open with their likely problem, not with us.
- One sentence on what we do, one on the proof.
- End with one easy question.
- No buzzwords ("synergy", "leverage", "revolutionise") and no exclamation marks.
- Use {{firstName}} for their name and {{companyName}} for the company.

Return a subject line (under 5 words) and the email.
Example of what it writes
Subject: Northwind's outbound

Hi {{firstName}},

Most agencies your size live on referrals until a quiet month shows how fragile that is.

We set up and run cold email for agencies: mailboxes, lists and campaigns. One client booked 30 meetings in two months.

Is new-client pipeline on your list this quarter?

How to use this prompt

  1. Copy it into any AI tool, such as ChatGPT or Claude.
  2. Replace each {{field}} with real details about you and the person you're writing to. The more specific they are, the less generic the result.
  3. Check every fact, name and number in what comes back: AI can sound sure about things that aren't true.
  4. Cut it down if it runs long. A cold email reads best under about 75 words.
  5. Send it to yourself and read it on your phone before anyone else sees it.

More ways to use AI well are in AI for cold email: where it helps and where it hurts.

Everything for cold email, in one place.

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