Replies
Reply to 'how much does it cost?'
Answer a price question honestly and move toward a conversation, without dodging.
The prompt
A prospect replied to our cold email asking about price:
"{{reply}}"
Our pricing: {{pricing}}.
Write a short reply. Rules:
- Answer the question directly with a real number or range first. Don't dodge it.
- Add one line on what drives the price for them.
- Offer a short call to give an exact figure, as a question.
- Under 70 words, friendly and plain.Example of what it writes
Hi Sara, it starts at $500 a month, and most agencies your size land between $800 and $1,200 depending on how many clinics they reach. Happy to work out the exact figure for Northwind on a 15-minute call. Does Thursday work?
How to use this prompt
- Copy it into any AI tool, such as ChatGPT or Claude.
- Replace each {{field}} with real details about you and the person you're writing to. The more specific they are, the less generic the result.
- Check every fact, name and number in what comes back: AI can sound sure about things that aren't true.
- Cut it down if it runs long. A cold email reads best under about 75 words.
- Send it to yourself and read it on your phone before anyone else sees it.
More ways to use AI well are in AI for cold email: where it helps and where it hurts.
More prompts.
Everything for cold email, in one place.
Start free for 14 days. No card needed.