First lines
Write a personal first line
A one-sentence opener about the prospect's company, from what you know about them.
The prompt
Write the first line of a cold email to {{first_name}}, the {{title}} at {{company}}.
What we know about them: {{company_description}}. Recent news: {{recent_news}}.
Rules:
- One sentence, under 20 words.
- About them, not about us. No compliments like "I love what you're doing".
- Mention one specific, true detail from the information above. Don't invent anything.
- Plain, friendly tone, as if written by a person who looked them up.
Return only the sentence.Example of what it writes
Saw Northwind just opened a second office in Austin, which usually means outbound gets busier fast.
How to use this prompt
- Copy it into any AI tool, such as ChatGPT or Claude.
- Replace each {{field}} with real details about you and the person you're writing to. The more specific they are, the less generic the result.
- Check every fact, name and number in what comes back: AI can sound sure about things that aren't true.
- Cut it down if it runs long. A cold email reads best under about 75 words.
- Send it to yourself and read it on your phone before anyone else sees it.
More ways to use AI well are in AI for cold email: where it helps and where it hurts.
More prompts.
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