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Why a lead is waiting

The reasons a lead hasn't been emailed yet, shown on the campaign's Leads tab, and what to do.

A campaign's Leads tab shows each lead's state. These are the reasons one waits, and what to do:

  • Waiting for a missing field: the email uses a variable with no fallback, such as {{companyName}}, and this lead has no value. Fill the field in, or give the variable a fallback ({{companyName | your team}}); it then goes out by itself. Nobody ever gets "Hi ,".
  • Waiting for a security check: mailzy is checking the company's mail records, usually for a few minutes after the lead is added. See security gateways.

Other reasons a lead hasn't gone out yet

  • It's outside the campaign's sending days and hours (or the lead's own, with local time on), or a public holiday the schedule skips.
  • The campaign's mailboxes have sent their share for today; the rest go out on the next sending day.
  • A mailbox is still ramping up: new mailboxes start with a few emails a day and add more each day.

Updated November 1, 2026. Still stuck? Ask on the chat in the corner: a real person answers.

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