Build and launch a campaign

Campaigns live in Outreach → Campaigns. Changes save as you type.

1. Editor. Write 3 to 5 steps, with the wait after each. Add variants (A, B, C…) to test versions against each other. Preview the email for any lead and send yourself a test.
2. Leads. Add a list, or import leads straight into the campaign.
3. Settings. Choose the mailboxes, the schedule (time zone, days and hours), daily limits, stop on reply, open and click tracking (off by default), the unsubscribe link and Bounce Guard.
4. Launch. If something isn't safe yet, the button says exactly what to fix.

See how campaigns send for what happens next.