Writing
Turn a result into a case-study line
Compress a customer result into one believable sentence for a cold email.
The prompt
Here is a result one of our customers got:
{{customer_result}}
Write 3 versions of a single sentence we can use in a cold email to {{audience}}. Rules:
- Under 25 words.
- Keep every number exactly as given. Don't round up or add any.
- Describe the customer by type (for example "a 20-person SEO agency"), not by name.
- Plain, not boastful.Example of what it writes
1. A 20-person SEO agency booked 32 meetings in two months from cold email alone. 2. One agency like yours went from referral-only to 32 new meetings in eight weeks.
How to use this prompt
- Copy it into any AI tool, such as ChatGPT or Claude.
- Replace each {{field}} with real details about you and the person you're writing to. The more specific they are, the less generic the result.
- Check every fact, name and number in what comes back: AI can sound sure about things that aren't true.
- Cut it down if it runs long. A cold email reads best under about 75 words.
- Send it to yourself and read it on your phone before anyone else sees it.
More ways to use AI well are in AI for cold email: where it helps and where it hurts.
More prompts.
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