Writing
Value proposition lines
Five one-sentence ways to say what you do and why it matters, for a specific audience.
The prompt
We sell {{what_we_sell}} to {{audience}}. What makes us different: {{difference}}.
Write 5 different one-sentence value propositions. Each must:
- Name the audience or their situation.
- Say a concrete outcome, not a feature.
- Be under 20 words.
- Be something a competitor couldn't say word for word.
Number them, and after each add which angle it uses (time, money, risk, growth or ease).Example of what it writes
1. Agencies get 20+ qualified meetings a month without hiring an SDR. (growth) 2. Your outreach runs from mailboxes we set up and warm, so you never touch DNS. (ease)
How to use this prompt
- Copy it into any AI tool, such as ChatGPT or Claude.
- Replace each {{field}} with real details about you and the person you're writing to. The more specific they are, the less generic the result.
- Check every fact, name and number in what comes back: AI can sound sure about things that aren't true.
- Cut it down if it runs long. A cold email reads best under about 75 words.
- Send it to yourself and read it on your phone before anyone else sees it.
More ways to use AI well are in AI for cold email: where it helps and where it hurts.
More prompts.
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