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IMAP

The protocol apps use to read a mailbox, including the replies to your campaigns.

IMAP (Internet Message Access Protocol) is how an app reads a mailbox that stays on the server: folders, read status and messages stay in sync across every device. Sending uses a different protocol, SMTP.

Settings

An IMAP host such as imap.gmail.com, port 993 (encrypted), and the same login as the mailbox.

Why cold email tools need it

  • Replies: the tool reads incoming mail to spot replies, stop the sequence for that lead and bring the reply into one inbox.
  • Bounces: bounce messages arrive in the mailbox and are read the same way.
  • Warm-up: warm-up needs to find its emails, move them out of spam and mark them as important.

A mailbox connected for sending only would leave campaigns blind to replies, so tools ask for SMTP and IMAP together. Some providers switch IMAP off by default: for Microsoft 365 an admin turns it on per mailbox; Gmail needs it enabled in settings.

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