How to write a cold email that gets replies
A simple four-part structure for cold emails, how to personalise without spending all day, and how to write follow-ups people actually answer.
Practical cold email advice and what's new in mailzy, about twice a month. Unsubscribe any time.
A simple four-part structure for cold emails, how to personalise without spending all day, and how to write follow-ups people actually answer.
How I write cold email subject lines: short, plain and specific to the person. With examples by situation, what to avoid, and how to test them properly.
How to write the first line of a cold email: patterns that sound human, examples of each, what to stop writing, and how to personalise without faking it.
Short cold email examples for agencies, SaaS, freelancers and recruiters, plus a follow-up, each with a note on why it's written that way.
The sequence I use: one email and three follow-ups, waiting 3, 5 and 7 days. What to say in each, when to stop, and how to avoid annoying people.
Where AI helps with cold email, such as drafts, first lines and replies, where it hurts, how to prompt it, and the checks to run before anything is sent.
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