Email tracking in Gmail: how it works and what you can trust
How open and click tracking really work in Gmail, simple ways to add them without heavy extensions, and why an open can be counted when nobody read the email.
Fardeen KarimRead Get new posts by email
Practical cold email advice and what's new in mailzy, about twice a month. Unsubscribe any time.
Fardeen KarimRead Cold email open rates: why the number misleads you
Why open rates stopped being a reliable measure of cold email, what a sudden drop can still tell you, and the numbers worth judging a campaign by instead.
Fardeen KarimRead What is a good cold email reply rate? My 12M email numbers
The 1-3% reply rate I've mostly seen across roughly 12 million cold emails, what moves it up or down, and how to tell whether your campaign has a real problem.
Fardeen KarimRead Everything for cold email, in one place.
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