Fardeen Karim
Case study: 30+ meetings for a European marketing agency
How a European SEO and marketing agency booked 30+ meetings with trades and home service companies: 168 mailboxes, about 121,000 emails, in 2-3 months.
Fardeen KarimRead This client is a US marketing and sales software company. I'm keeping their name private, but the numbers are the real ones. It's a good example of how far a small, focused setup can go, and of what happens when the client writes the copy and we handle the rest.
The goal
Book product demos with founders and CEOs of small companies, using one specific problem as the hook.
The numbers
| Audience | Founders and CEOs of small companies |
|---|---|
| Goal | Book product demos |
| Mailboxes | 36 |
| Emails sent | Tens of thousands |
| Time | 2-3 months |
| Demos booked | 30+ |
| Outcome | Several paying customers |
What we provided
- Mailboxes and domains
- The lead list
- Warm-up and sending
The client wrote their own copy.
Why it worked
A niche list
Founders and CEOs of small companies are the people who decide and feel the problem themselves, so there's no one to get past.
A short, plain email
A founder reads email on a phone, between other things. Short and plain respects that. Here are examples in that style.
Personal first lines
A real, specific first line shows it isn't a mass email. Here's how to write them.
One specific problem
The email hooked on one problem, so a reader could tell in seconds whether it applied to them.
Follow-ups
Founders are busy, not uninterested. Follow-ups give them another chance. The timing I use.
What to take from it
- You don't need a huge setup. 36 mailboxes was enough here, with the right people on the list.
- Demos are a fair ask for software when the problem is clear and the reader is the one who decides.
- Who you email counts as much as what you write. The list and the copy worked together.
One campaign doesn't predict what yours will do. If you sell software, see cold email for SaaS and the cold email strategy playbook.